Jif Creamy Peanut Butter Campaign
The objective of this campaign was to create awareness among Gen Z users to increase their consumption of Jif peanut butter. Jif wants to make it known to Gen Z that their peanut butter is what they should be using and to have Gen Z perceive their peanut butter as a product that caters to their lifestyle and believe that this is a product they must have. The great taste of Jif is the best companion for every snack.
Billboard Ad
With endless possibilities, you could be spreading Jif on one snack, but it won't be long until you spread Jif on most of your snacks.
Magazine Ad
Your favorite snacks want to taste better for you, and they know that Jif can help them do it.
Instagram Ad
Everyone has their go-to peanut butter companion, apples, pretzels, bananas, so why not pair it with Jif for a great taste?
Banner Ads
If you’ve ever tried Jif you probably asked yourself the same question.
The Jif campaign was a creative collaboration with Bradley Axsom.