Boost App Campaign
The objective of this campaign was to create brand awareness of the Boost app to IU students and gain more usage among all IU campuses. Boost is an outcome-driven notifications app for students that uses existing data on canvas to send due-date reminders, personalized nudges, and positive feedback to students. There is a 3% increase in students' passing rate for people using Boost. Never lose an assignment reminder again with the Boost app.
Social Media Ads:
The Boost app renders Post-it notes obsolete. In what way will students use Post-its now?
With the Boost app, students will have to start getting creative with how they use their Post-its.
Using the Boost app leads to a cleaner workstation because Boost will send all the reminders needed.
Social Media Videos:
Students will have to start getting creative with how they use their Post-its. Here is a creative way students can use Post-its.
Sometimes creativity needs a little push. Here is a cool way students can learn to be creative while making the change over to Boost.
Students will have to start getting creative with how they use their Post-its. Here is a creative way students can use Post-its.
Using the Boost apps leads to a cleaner workstation because Boost will send all the reminders needed.
Poster Ads:
Every student has forgotten an assignment. The idea of these events is to fill a wall with testimonials from students about a time they've missed an assignment, which led them to rely on Boost.
Losing a reminder you wrote down can be inconvenient. With the Boost app you don’t have to worry about losing a reminder again.
Written reminders can get lost in all of the clutter easily.
Every student knows the feeling when you forget to turn in an assignment.
Guerrilla Marketing:
The Boost app always has all your info at hand, making it a better way to get your reminders.
The last Post-it you’ll need is telling you to replace it with the Boost app.
To commemorate never needing to use Post-its again.
Post-its notes get lost, but the Boost app is always there.
Students are more likely to read these Post-it posters in situations where they have no choice but to read them. Here is an example of some placed on the mirrors in a bathroom.
Here is an example of one placed in a campus elevator.
Her is an example of one place above campus a drinking fountain.
Here is one placed on a campus food truck.
The Boost app project was a creative collaboration with Sanskar Gupta, Rae Nourie, and Brooklynn Hall.