Hamilton Beach Duel Breakfast Sandwich Maker Campaign
The objective of this campaign was to demonstrate to the consumers why the Dual Breakfast Sandwich Maker by Hamilton Beach is the best product for an easy, fun, and healthy breakfast and convince consumers to stop eating boring/processed meals. With only four easy steps using the Hamilton Beach Dual Breakfast Sandwich Maker, you can customize your breakfast sandwich however you desire.
Magazine Ad:
The same old cereal and milk can get boring every morning. Here we want the consumer to know that a quick breakfast doesn’t need to be boring.
Billboard Ad:
Imagine driving to work at 8 am just having rushed out of the house only eating a couple of bites of a protein bar. Your stomach is rumbling, and you look at a billboard that feels like it's directed at you.
Social Media Ads:
For this Twitter ad, we wanted to give consumers the option to choose a freshly cooked breakfast or a processed breakfast.
There are endless combinations when it comes to making a breakfast sandwich. With this Instagram campaign, new sandwich ideas are posted each day for everyone to try.
With this Tik Tok ad, we wanted to give consumers a quick idea of the product with a link to find out more.
In-Store Demos:
An in store demonstration of the product will show consumers how fast and easy it is to use the product and while in the store have more of an erg to want to try the product for themselves.
This youtube channel would post daily videos with different sandwich combination ideas for consumers to watch and try out at home with their Dual Sandwich Maker.
The Hamilton Beach project was a creative collaboration with Madison Klein.