Listerine Cool Mint Mouthwash Campaign
Gen Z is commonly known for comparing themselves to others and worrying about their own self-image from the eyes of outsiders. With Listerine, you’re guaranteed 24-hour germ protection to ensure you have the confidence to get through the day.
Magazine Ad
For the people that might feel self-conscious about their breath after a meal.
Subway Ad
The feeling you get when you forget to use Listerine before you go out and you end up self-conscious about it the whole time.
Twitter Ad
People can forget to use Listerine in all kinds of situations. This Twitter ad aims to engage with the audience and share stories of the time they failed to use mouthwash.
Digital Banners
Cool Mint isn't just a flavor; it's a feeling. With these, we want consumers to feel like Listerine Cool Mint can keep you feeling relaxed and confident.
The Listerine campaign was a creative collaboration with Samantha Reddick.